CRM stands for Customer Relationship Management. It refers to a set of practices, strategies, and technologies that companies use to manage and analyze customer interactions throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, streamline processes, and increase profitability.

CRM systems typically include features for managing customer data, tracking customer interactions, automating sales processes, and analyzing customer behavior. These systems help businesses better understand their customers’ needs, personalize interactions, and ultimately enhance customer satisfaction and loyalty. CRM is widely used across various industries, including sales, marketing, customer service, and support.